Otherwise, they get rose-colored glasses about success in the home market and assume it will translate rapidly. You mentioned anticipating 5070% volumes. That's sobering. I have actually even seen cases where it's just 2530% at launch. It highlights how crucial capital structure is. Yes. A lot of small growth concepts like ours depend on equity, not debt.

Freddy's Frozen Custard & SteakburgersFreddy's Frozen Custard & Steakburgers


You need equity sponsors who believe in the vision and the group. That's expensive, but it produces important mass, constructs awareness, and validates above-store management.

Scaling Operations in North Augusta
Freddy's Frozen Custard & SteakburgersFreddy's Frozen Custard & Steakburgers


And we were lucky that Dallasour second marketwas also where our group lived. Having the whole team in-market to support stores, hire, and make sure culture was substantial.

Freddy's Frozen Custard & SteakburgersFreddy's Frozen Custard & Steakburgers


Key Regional Milestones for 2026 Expansion

Individuals typically ignore how vital team is to scaling. How have you approached building and scaling your group? This is something I'm really happy with. Our team took all the important things we disliked from previous jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here. We emphasize growth mindset and profession pathing.

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